There are two ways for the eyewear industry to open a store. The first one is to open a small store and get a good name. Investigate the market and choose a suitable place to choose a store within its own capabilities, and then find a good supplier, Learn sales skills. Another way is quite worry-free, is to choose a more reliable brand and then join them.
First, choose a franchise brand.
There are many brands of glasses. You have to invest according to your own budget and have already conducted local market research to determine which brands you should to join. Because people in different places have different needs for different brands. The capital investment in joining the brand store is very large, but it is also very worry-free and easy to operate.
Second, choose the location
Residential areas There is a relatively concentrated population and a high population density. At the consumer level in such areas, there are people of all ages and social classes. No matter what style or type of glasses are sold, there will be a certain customer base, but the disadvantage is that the floating population is too small and the market space is small. If it is a high-end store, it is not suitable.
Urban Central District This area is also generally a commercial center and a downtown area with frequent commercial activities and a good operating atmosphere. Such a store is the so-called land of gold.
Convenient transportation area Convenient transportation is a prerequisite for consumers to shop. If there is a bus stop near the glasses franchise store, or if the customer walks for 15 minutes, it is worth considering.
Finally, start recruiting, qualification, and some more detailed matters, generally join the brand will help you complete the entire workflow.